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“Every brand follows its own standardization in sizing purely based on the product categories the brands deals in. At HRX we have corrected and standardized sizing issues over the last few years. Data always helps in mending issues like these. HRX is an active wear, sportswear brand hence our size standardization would be very different from say formal shirts brands,” says Afsar Zaidi, Co-Founder, HRX.

The store hosts a wide range of shoes and accessories comprising of heels, sandals, wedges, espadrilles, boots, loafers, mules, bags, wallets and more. With an international e-commerce platform, Pazzion is now ready to tap the fashion senses of the style savvy women of India.

GRADO NEO TECH® fabrics have been certified safe to wear/ use for any kind of garment – suits/ jackets/ trousers. These fabrics retain their properties up to even 50 washes and are suited for everyday wear. Currently, we are geared up to take on bulk orders and should be able to roll out to the market within a few days of lockdown being lifted.

“Every brand follows its own standardization in sizing purely based on the product categories the brands deals in. At HRX we have corrected and standardized sizing issues over the last few years. Data always helps in mending issues like these. HRX is an active wear, sportswear brand hence our size standardization would be very different from say formal shirts brands,” says Afsar Zaidi, Co-Founder, HRX.

Nova Eyewear, the global brand from the house of Vision Rx Lab, has stepped forward to cater to the pressing need of optimum eye protection and safety as the world enters the phase of unlocking. It has introduced a diverse range of safety eyewear under Nova Safety range, manufactured with cutting-edge technology and best of lens materials to help shield the eyes not only from hazardous environment but also from biological hazards such as infections caused due to COVID-19, whether indoors or outdoors.

According to a PTI report: For the quarter under consideration, revenue from operations stood at Rs 36.97 crore, a decline of 82 percent, as against Rs 202.34 crore in the first quarter of the previous fiscal, V2 Retail said in a regulatory filing.

The same consumer patterns are evident on Tmall Luxury. Around 80 percent of the customers on the platform are 35 years old or younger, with highest concentration in the 26-30 age group. And with the number of luxury consumers in the 18-25 age group more than doubling between July 2018 and June 2019, this younger consumer segment is set to become a bigger driver in the luxury industry.

“This year definitely we have stalled the expansion of new stores and are focused more on our online sale, where we are making all our stores omnichannel,”he said.

FableStreet has started doing the reorientation of products. Along with this, the brand is also leveraging technology – artificial intelligence (AI), virtual reality (VR) and ‘buy online, pick up at store’.

Made using superior fabrics consisting of TENCEL™ branded fibers, The Arvind x TENCEL™ collection allows customers to make a conscious choice and give back to the environment. This partnership marks a key milestone in the sustainability journey of TENCEL™ fibers that brings a good range for the menswear segment.

With that in mind, Tmall Luxury has launched Soho Live as a destination for luxury-focused livestreaming, helping designer brands effectively leverage the popular medium to engage their Chinese fans through real-time interaction with their favorite KOLs and fashionistas. This is complemented by another new content-marketing tool Soho Mag, which allows consumers to tune in anytime for the latest fashion trends as well as shoppable editorial features.

“Having said that, at Raymond we have accelerated our pace of digital adoption and will be moving our channel and trade partners extensively onto digital platforms for trade bookings and other related activities,”Singhania said on the digital strategy.

James Krueger: We are excited to partner with N9 as we work together with global brands to increase their sourcing from India. Consolidated Pathways has teamed up with N9 to provide the world’s leading polymer antimicrobials that will be an important component of consumer textiles all over the globe, providing unmatched safety and performance.

While brands like Being Human are working on an exhaustive and vigorous system for order management & inventory and seamless payment gateway to facilitate ease and security, retailers like 6 Degree are working towards better demand forecasting and reduction in RTOs. “We have always looked at 2 facets of any e-commerce operations – designer satisfaction and consumer delight. We are always looking to partner with new technologies and work on our in-house expertise to deliver the metrics for the e-commerce business. A few of them have been on the lines of demand forecasting, reduction in RTOs and building a consumer – designer loyalty to build a sustainable e-commerce business,” says Nikhil Hegde, Co-Founder and CEO of 6Degree.

What kind of products and solutions are you offering to the textile industry?

“Relevance, return on investment and engagement metrics keenly guide us internally on choosing the channels of communication with our customers. Given our current TG mix, we index our activities majorly on popular social media channels like Facebook and Instagram. We actively deploy other digital communication touch points as well such as Google and YouTube. We have made large strides in engaging with our base beyond a transactional association, which can be witnessed in the various engagement metrics and NPS we measure internally,” says Umashan Naidoo.

“Over the last three months, despite the COVID-19 sentiment, our fashion retail segment has delivered a consistent 300 percent growth on a month-on-month basis. The demand for fashion and apparel has seen a dip for premium-wear and for the low-cost fashion segment. However, affordable luxury commands its own loyalists and has on the contrary grown despite the pandemic. We are seeing an increasing demand in this segment and expect it to see a further surge in FY21-22,” says Nikhil Hegde.

The footwear major has taken a new initiative — Bata Store-on-Wheels — to reach out to its customers in urban areas.

“As demand is reviving, we are witnessing the consumer having a clear preference for stronger known brands such as Raymond. Earlier when a consumer bought three shirts, he experimented with three brands.

It also is notable that categories like athleisure and loungewear are enjoying renewed demand as consumers, mostly confined to their homes, are gravitating towards comfort wear.

“We have seen a great demand for our platform-as-a-service from retailers and we are therefore expanding our B2B technology and content offering,” says Turner.

“So, we will be building more digital content and see the brand more focused on the digital front.”

The panelists include:-

But of late, most major fashion brands began investing investing in sizing divisions and hiring data scientists to decode tailoring, and, in turn, reduce wastage and returns due to poor garment fit.

Nova Eyewear, the global brand from the house of Vision Rx Lab, has stepped forward to cater to the pressing need of optimum eye protection and safety as the world enters the phase of unlocking. It has introduced a diverse range of safety eyewear under Nova Safety range, manufactured with cutting-edge technology and best of lens materials to help shield the eyes not only from hazardous environment but also from biological hazards such as infections caused due to COVID-19, whether indoors or outdoors.